Learning Myth 7 ½: The Cost of Microlearning

This wasn’t on my original list of learning myths but it caught my eye when I saw it on a vendor’s web site:

Compared to traditional courses, microlearning videos cost 50% less and take 300% less time to produce.

First, this raises red flag #1: If the numbers are nice and round they are, at best, not rigorously determined or at worst made up. I lean toward the latter on this one.

Secondly: Really? It’s common sense that a one minute video would cost a lot less to produce than a 15 minute video. But so what? Do we really need a vendor/expert to tell us this?

This claim does however raise an important point, perhaps inadvertently:

One concern we often hear from clients and prospective clients is that, even though they see the benefits of microlearning, they don’t have the time or budget to create microlearning content in addition to all of their “traditional” learning projects. We have three answers to this (legitimate) objection:

  1. If it’s just time, and not budget, let us do it for you. We have a staff of instructional designers, graphic artists and content development experts who are experienced at creating cost-effective microlearning.
  2. If the problem is both time and budget you have two (not mutually exclusive) options:
    • Repurpose existing content. Take content nuggets (e.g. short videos or segments of lessons) from your existing courseware and repurpose them as microlearning.
    • You don’t need high production value for learning to be effective. You can record videos or short interviews using your mobile phone. One of our most popular client microlessons was a doctor interview that one of the training managers recorded using his phone.

Screen Shot 2018-11-16 at 11.52.28 AM                Repurposed Course Video                                                             Recorded on iPhone         

Creating microlearning might or might not be 50% less expensive and 300% faster, but it doesn’t have to break the bank.

 

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