Making Microlearning Effective Using Learning Campaigns

Today, no training strategy is complete without a microlearning strategy. But where do you begin? And once you begin, where do you go from there?

Classic eLearning courses tend to be of a fixed nature. They usually look something like this:

Classic eLearning Course

But microlearning is less structured. It’s more agile. Activities and microlessons can be combined in a virtually infinite number of ways and are usually spaced over time.

When we first launched Intela several years ago we were strictly a platform company. Other than training and optional platform administration we provided no services. But frequently our new clients would ask us for best practices in deploying microlearning. Many of them were experienced instructional designers, but microlearning was different. They weren’t really sure how microlearning fit into a larger learning strategy. Clearly effective microlearning was more than just deploying short videos. But what was the best strategy (or strategies)? And so, we created Intela Services to provide professional microlearning design services.

As we’ve worked with our clients we have begun to enumerate these best practices and build them into our product as Learning Campaigns. Learning Campaigns are sequences of Microactivities and Microlessons that address a specific learning need. To date, we have identified three Learning Campaigns that use microlearning to address three learning challenges. We call these campaigns L-M-S, but they are not the LMS most of our readers are familiar with. The initials represent three microlearning strategies:


Learn – when microlearning is the learning. There is no prior large-scale learning event.

Master – using microlearning to ensure long term learning mastery after a traditional learning event.

Sustain – using microlearning to sustain long term learning after a traditional learning event.

In our coming blog posts we will show in more detail how these learning campaigns can be used to shorten the time to competency, improve learning retention and ensure mastery.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s